La-Z-Boy
2024 GOLD THE SHOW MINNESOTA // INTEGRATED CAMPAIGN REGIONAL / NATIONAL
2024 GOLD THE SHOW MINNESOTA // SPECIALTY ADVERTISING
PRWeek // BEST IN TECH
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La-Z-Boy
Long Live The Lazy
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Long Live The Lazy 💤
The Decliner
Tired of finding excuses to stay home when you don’t want to go out? We got you. Experience JOMO, the joy of missing out.
Introducing The Decliner, the first AI-powered recliner that cancels your plans by generating an excuse for you sent straight to your phone when you recline it.
On National Lazy Day, we launched the contest across social platforms and asked people to submit their best excuse for a chance to win The Decliner.
USA Today • Fox 11 LA • Ad Age
Creative Directors: Zach Deblaey & Braden Lee
Agency: Colle McVoy