Visit Florida

#LoveFL

☀️

#LoveFL

🌴

#LoveFL

🧡

#LoveFL ☀️ #LoveFL 🌴 #LoveFL 🧡

Love FL Pop-Up

To boost touristic growth, VISIT FLORIDA created Love FL, an evergreen social platform powered by millions of Floridians to share and express their love of Florida.

To show our gratitude towards Floridians, we created a pop-up event that traveled across the state to local festivals. People could spin the wheel for a prize, visit our branded Airstream, write love letters to Florida, and take a few pictures in front of the Love FL wall. User-generated content captured on site helped populate the Love FL platform and keep Florida pride strong on our social channels.

The notes written by people were then used to create social posts.

Agency: Spark