Maaco ๐Ÿ›’ โ€” Ed

Maaco ๐Ÿ›’

2021 SILVER ADDY // COPYWRITING
2021 GOLD ADDY // FILM & VIDEO | CGI
2021 GOLD ADDY // SOUND | MUSIC WITH LYRICS - SINGLE
2021 SILVER ADDY // FILM & VIDEO | CINEMATOGRAPHY - SINGLE
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL - UP TO 2:00
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL CAMPAIGN

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Maaco

The Upside of Uh-Ohs

๐Ÿš—

The Upside of Uh-Ohs ๐Ÿš—

 

Sometimes a classic brand and tagline need a fresh coat of paint. And thatโ€™s exactly what Maaco, North Americaโ€™s #1 paint and auto body shop, was looking for. So we took Maacoโ€™s most valuable brand asset โ€” their iconic โ€œUh-Oh, Better Get Maacoโ€ tagline โ€” and turned it upside down with a campaign featuring an original song and positive spin on everyday โ€œUh-Ohโ€ moments. โ€œThe Upside of Uh-Ohsโ€ is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.

 
 

Broadcast

 

Social Posts

 
 
 

ECD / Copywriter: David Olsen
Producer: Katie Volk
Director: Joseph Kahn
Music: Duotone