Maaco ๐
2021 SILVER ADDY // COPYWRITING
2021 GOLD ADDY // FILM & VIDEO | CGI
2021 GOLD ADDY // SOUND | MUSIC WITH LYRICS - SINGLE
2021 SILVER ADDY // FILM & VIDEO | CINEMATOGRAPHY - SINGLE
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL - UP TO 2:00
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL CAMPAIGN
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Maaco
The Upside of Uh-Ohs
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The Upside of Uh-Ohs ๐
Sometimes a classic brand and tagline need a fresh coat of paint. And thatโs exactly what Maaco, North Americaโs #1 paint and auto body shop, was looking for. So we took Maacoโs most valuable brand asset โ their iconic โUh-Oh, Better Get Maacoโ tagline โ and turned it upside down with a campaign featuring an original song and positive spin on everyday โUh-Ohโ moments. โThe Upside of Uh-Ohsโ is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.
Broadcast
Social Posts
ECD / Copywriter: David Olsen
Producer: Katie Volk
Director: Joseph Kahn
Music: Duotone